![]() ![]() In the first half of 2013, the combined organization processed approximately 130,000 orders a day. The combined organization, operating under the name GrubHub Seamless, will continue to support both the GrubHub and Seamless brands, connecting diners with approximately 25,000 restaurants for online and mobile ordering across the country and in London. today announced they have completed their previously announced merger. 9, 2013 /PRNewswire/ - Seamless North America LLC and GrubHub Inc. Grubhub: Raised some $84 million in venture funding including a $50 million round in 2011 from Lightspeed Venture Partners. Aramark spun off Seamless in 2012 to shareholders including Spectrum Equity Investors who reportedly spent about $50 million. Seamless: Was purchased by food giant Aramark in 2006. Grubhub: Strongest foothold traditionally in the midwest and consumers Seamless: Major US cities, especially New York with a pronounced strength in corporate catering. Grubhub: Online ordering available at over 20,000 in about 500 cities Seamless: Online ordering available at more than 12,000 restaurants in 40 cities the US and UK Grubhub: Estimated to be on track to pass $100 million in revenue this year. Seamless: Reportedly had $85 million in revenue in 2012. And there are probably some efficiencies to be had.Īt any rate, here are the takeaways on the two companies and the deal, the terms of which weren’t revealed. Presumably the companies are going to be spending less money trying to poach customers from one another. And Grubhub has some technologies that Seamless might find attractive, such as its Order Hub platform. Grubhub might be interested in Seamless’ strength in the corporate catering business. And merging while the industry is still young might make it easier to regulatory approval than later on, when online ordering may be a bigger part of consumer spending and more likely to raise the hackles of regulators. It gives the company a bigger footprint that might make for a more successful public offering somewhere down the line. ![]() There are any number of reasons to do a merger now. Chicago-based Grubhub and New York-centric Seamless agreed to join forces, creating an as-yet-unnamed entity aimed at signing up more restaurants and driving sales higher. Two titans of online food ordering agreed to merge Monday. ![]()
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